The 1-to-1 Marketing Model
Even in the modern digital world, a handshake is still sometimes necessary to close the deal.
This model is right when individual personal relationships are important to a company’s success…like referral-based businesses or companies with a small number of very large sales per year. Often, this model laser-targets pivotal decision makers and builds relationships to support in-person sales teams.
Pros and Cons of the 1-to-1 model
Pros: Individual high-value prospects can be identified and specifically targeted.
Cons: Less likely to scale in volume than other models; growth often comes from increasing deal size as opposed to deal volume.