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Archive for July 2015

What’s Being Said: July’s Content Marketing Insights from Around the Web

What’s Being Said: July's Content Marketing Insights from Around the Web

We’ve collected some of our favorites from around the web so you can keep up to date, even if your busy life keeps you from finding them yourself: Do Social Media Crises Actually Exist? There’s plenty of content out there on how to handle a social media crisis […]

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How Under Armour Raised the “Barre” on Social Media Marketing

How Under Armour Raised the “Barre” on Social Media Marketing

Talk about squirmy. MegaCorp Inc. decides to stage an event showing the world how human and goshdarned caring it can be … and everyone’s on the edge of their seat. It’s like watching a dancer execute a gravity-defying backward triple-spin lindy — you just hope they land […]

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The Difference Between Traffic Volume and Traffic Quality

The Difference Between Traffic Volume and Traffic Quality

Of course it’s satisfying to see increases in your website visits – but how many of those visitors will end up as customers? A volume of site visitors is important, but unless you’re in the business of creating site visits, what you really want is customers. While […]

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The Value of Writing One Handwritten Letter Per Week

The Value of Writing One Handwritten Letter Per Week

The true rewards of persistence rest in the feelings such dedicated work elicits. Andy Dufresne, in the classic movie Shawshank Redemption, offers a great cinematic lesson in persistence. With the Shawshank State Prison budget cut short, and no funds to purchase books for inmates, Andy is granted […]

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The Fundamentals of User-Generated Content

The Fundamentals of User-Generated Content

Who doesn’t love to get a response to their content? Replies, retweets, reblogs, likes, and follows show that somebody somewhere responded to something we said, or did, or posted. But that level of interaction is pretty basic—and it’s actually kind of old-fashioned. It’s not much different from […]

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