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Archive for March 2016

“Who’s This Guy?”: Bridging the Social Status Gap in 1-to1 Marketing

“Who’s This Guy?”: Bridging the Social Status Gap in 1-to1 Marketing

There’s an old African proverb that says, “The lion does not turn around when a small dog barks.” That proverb points to a common obstacle in 1-to-1 marketing outreach: Differences—real or perceived—in social status between the person or entity doing the outreach and the recipient of the […]

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Financial Services Insights: Building a Pipeline

Financial Services Insights: Building a Pipeline

Building a healthy recruit pipeline is crucial to ‘annuitizing’ annual recruit wins in the Financial Services Industry. Maintaining recruiting momentum and new relationship-building while on-boarding a new Advisor is of equal importance (and possibly even more difficult). We make sure Pipelines are always growing for our clients. […]

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Use Technology to Be Effective in Marketing, Not Efficient

Use Technology to Be Effective in Marketing, Not Efficient

Advances in technology have helped make amazing strides in modern business relationships.  Unfortunately, not all of its uses have been positive.  There has been a trend toward the automation of customer interactions that have made them much less personal and meaningful.  This is because technology can be […]

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What’s Being Said: March’s Content Marketing Insights from Around the Web

What’s Being Said: March's Content Marketing Insights from Around the Web

Don’t miss out on the latest in content marketing news. Stay on top of important insights from some of the best experts in the field. Here are our favorites: How to Increase Conversions at Each Stage of the Customer Journey By now it’s pretty well-known that potential […]

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The Nuisance Factor of Zero

The Nuisance Factor of Zero

In the 1990’s, I worked at a polling firm that called people across America to get their opinions on various topics.  The company had a computerized dialer that would automatically call random phone numbers to try to reach people.  When it reached someone, it would connect them […]

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