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Archive for April 2016

What to Do When Your Marketing Works

What to Do When Your Marketing Works

Look, I’m a business owner too.  Ironically (given the business that I’m in), I too have had my fair share of marketing and advertising failures.  Over the years I’ve learned – through my own foibles as well as through those of our many clients – that there […]

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Building Authentic Relationships in Digital Channels

Building Authentic Relationships in Digital Channels

I am often asked whether it’s truly possible to establish and build genuine one-to-one relationships in digital channels.  After all, for decades our telephones, inboxes, and snail-mailboxes have been overwhelmed by an onslaught of meaningless junk, and all that noise has made us downright numb to any […]

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What’s Being Said: April’s Content Marketing Insights from Around the Web

What’s Being Said: April's Content Marketing Insights from Around the Web

Don’t miss out on the latest in content marketing news. Stay on top of important insights from some of the best experts in the field. Here are our favorites: Why User-Generated Video Content Ups Your Credibility It’s no secret that video is a powerful player in your […]

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