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What’s Being Said: August’s Content Marketing Insights from Around the Web

What’s Being Said: August's Content Marketing Insights from Around the Web

Don’t miss out on the latest in content marketing news. Stay on top of important insights from some of the best experts in the field. Here are our favorites: How to Hack Content Creation for Stretched-Thin Marketing Teams There are some problems with B2B content marketing that have […]

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Don’t be the Mob: Build IT Sales Through Relationships

Don’t be the Mob: Build IT Sales Through Relationships

If you’ve ever seen the 1931 monster movie Frankenstein, you probably remember the famous scene at the end in which the monster is trapped in a tower. Down below is an angry mob of villagers with torches and pitchforks, hoping to drive the monster out so they […]

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Microsoft’s Acquisition of LinkedIn: What Does the Future Hold?

Microsoft’s Acquisition of LinkedIn: What Does the Future Hold?

On June 13, 2016, Microsoft announced plans to buy LinkedIn for the paltry price of $26.2 billion. All kidding aside, it’s Microsoft’s most expensive acquisition ever, dwarfing the $9.2 billion it paid for Skype and Yammer in 2011. It looks as though Microsoft is hoping to integrate […]

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Your Top 100 Business Relationships: A List Worth Making

Your Top 100 Business Relationships: A List Worth Making

If your business is like mine, where a handshake is required to close a deal, you know that building and nurturing 1-to-1 relationships is the biggest key to success—without those relationships, you (and I) simply don’t have a business. One of the most important tools we have […]

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What’s Being Said: July’s Content Marketing Insights from Around the Web

What’s Being Said: July's Content Marketing Insights from Around the Web

Don’t miss out on the latest in content marketing news. Stay on top of important insights from some of the best experts in the field. Here are our favorites: Should your content generate leads or relationships? Traditional inbound marketing (sometimes thought of as the “Hubspot model”) focuses […]

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Business Advice from Familiar Idioms

Business Advice from Familiar Idioms

Idioms, or “old sayings,” are well-known phrases that remind us what to do—or what not to do—in life. They are handy little quips that help us step around some of life’s inevitable pitfalls. And in one’s business life, as in one’s personal life, these little nuggets can […]

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The Queen is Coming—Act Social

The Queen is Coming—Act Social

When Queen Elizabeth II turned 90 last April, she didn’t just get a nice sheet cake with some grocery store flowers. Oh no. Instead, the country embarked on a two-month holiday bender that concluded with an “official” June 11 birthday celebration featuring a military parade and fighter-jet […]

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Hate the Player, Not the Game: Living with LinkedIn Bugs

Hate the Player, Not the Game: Living with LinkedIn Bugs

“I hate LinkedIn.” “Facebook doesn’t work.” “Twitter is noisy and hard to use.” If you’re using social media for business or professional purposes, it’s likely that you’ve muttered one of those phrases at some point. And, all of those things are true, at least to some degree, […]

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What’s Being Said: June’s Content Marketing Insights from Around the Web

What’s Being Said: June's Content Marketing Insights from Around the Web

Don’t miss out on the latest in content marketing news. Stay on top of important insights from some of the best experts in the field. Here are our favorites: A New Model for Developing a Top-Tier B2B Blog Content marketing used to be (relatively) easy – create […]

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Your Personality is Not Your Personality: Achieving Social Media Authenticity

Your Personality is Not Your Personality: Achieving Social Media Authenticity

Most people strive for authenticity in their personal relationships. We want others to know our true personality, and view us as genuine—not phony nor dishonest. In other words, we want others to know what to expect from us. Communicating that desired authenticity in social media relationships doesn’t […]

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