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Archive for the The PR Brigade Life Category

The Virtual Company: The Good, The Bad, And The Ugly

The Virtual Company: The Good, The Bad, And The Ugly

It was a conscious decision to be a virtual company, and it’s actually a decision that we made long before PR Brigade came to be.  As serial entrepreneurs, we’ve found lots of ways to make money. But as far as we’re concerned, making a profit is not […]

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A Content Marketing Winter Carol

A Content Marketing Winter Carol

As the end of the year nears (and winter sets in) we wanted to have a little fun. And so, without further ado, the PR Brigade 2014 Winter Carol (to the tune of “Jingle Bells”): Audio: Lyrics: Verse 1: Mar-ket-ing seems tough In this internet age Way […]

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A Content Marketers Budgeting Guide

A Content Marketers Budgeting Guide

It’s that time of year. Leaves are changing colors, there’s a crispness in the air and marketer’s thoughts turn to their budgets for next year. During this time, we’re frequently asked “How much should I be spending on my content marketing?” The answer is exactly $4,793.23 per […]

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Jumping the Shark Never Looked So Good

Jumping the Shark Never Looked So Good

When Syfy’s comically bad B movie “Sharknado 2: The Other One” hit the airwaves this past summer, no doubt it was a minor sensation, with an estimated 3.9 million viewers tuning in to watch D-list actors protect New York City from a CGI tornado packed with man-eating […]

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Surprise! Social Media CAN Be Useful for B2B Businesses

Surprise!  Social Media CAN Be Useful for B2B Businesses

When you think of social media marketing, it’s natural to think of it in terms of driving consumer traffic, like Lady Gaga aiming for a billion followers, or for brands like McDonald’s and Disney who target the general public. So sometimes folks are a little surprised when […]

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Content Marketing ROI #3: Becoming a Thought Leader

Content Marketing ROI #3: Becoming a Thought Leader

Not every ROI of content marketing is increased sales or lead acquisition. Sometimes, just becoming a thought leader is a benefit to your brand and business.  

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Behind the Scenes at PR Brigade: Our Clients Come First

Behind the Scenes at PR Brigade: Our Clients Come First

Like the title implies, a client success specialist (CSS) at PR Brigade specializes in doing whatever it takes to ensure the success of our clients. But if you’re curious what that really means; what that looks like on a daily basis, you’re in luck. Today, I’d like […]

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The PR Brigade Interview Process

The PR Brigade Interview Process

I was recently hired as a client success specialist for PR Brigade (PRB), and as I write this, I’m in “training” mode, so I’m still learning the ins and outs of daily PRB operations. My supervisors will invariably read this blog post, but I can assure you […]

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The Wonderful World of Communication

The Wonderful World of Communication

I have always enjoyed working with people. In fact, on more than a few occasions throughout grade school, I was the one being called out by the teacher for talking too much to my neighboring classmates. On the soccer field, I was the player who was always […]

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Dribble, Pass, Shoot, Score

Dribble, Pass, Shoot, Score

I participated in two sports in school (before I realized I was more of a word jockey than an athlete): track and basketball. In track, I ran the 50-yard dash. It was an individual effort all the way; more than competing against others, I was competing against […]

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