The Community Marketing Model
Community. In many ways, it’s the very definition of social media. But is it right (or even possible) for your business?
This model works when a company’s customers want to interact with each other as well as (or even instead of) with the company. The focus is on encouraging those interactions to reinforce brand identity while building a tribe of evangelists to keep spreading the company’s message.
Pros and Cons of the Community model
Pros: Communities have the potential for very large scale combined with high sustainability.
Cons: Of all the models, companies have the least control over message and tone with Communities.