The Inbound Marketing Model
Inbound. SEO. SEM. It’s an attractive way to bring in customers for many businesses.
This model is right when there are lots of potential customers already looking for what you sell and you just need to make sure they find you during their search. The main focus of this model is generating high volumes of content that is interesting, SEO/SEM-friendly and that differentiates your business.
Pros and Cons of the Inbound model
Pros: Inbound campaigns can be systematized and very predictable for businesses where a high volume of searches exist.
Cons: Inbound won’t work if there is not a high volume of searches; third parties (i.e. search engines) are in control of how the model works.