The Viral Marketing Model
Going Viral. It’s a celebrated aspect of social and content marketing. But is it possible to “go viral” on purpose? Yes it is.
The Viral model is used to increase awareness or attention in a target market. The emphasis is on identifying industry experts and/or customers/fans who are influential and then targeting them with content designed to strike emotional chords that will encourage sharing with and among their followers.
Pros and Cons of the Community model
Pros: Viral campaigns have the potential of high volatility that can create large results almost instantly.
Cons: The high potential volatility of viral campaigns means lower predictability, limited sustainability