Don’t miss out on the latest in content marketing news. Stay on top of important insights from some of the best experts in the field. Here are our favorites:
How to Hack Content Creation for Stretched-Thin Marketing Teams
There are some problems with B2B content marketing that have yet to be reliably resolved. Namely, consistently generating excellent content. On the Kapost blog this month, Ardath Albee provides three potential solutions to this age-old problem.
Four Strategies to Survive Automated Writing and Content Bots
The content bots are coming! Believe it or not, automated writing and content bots have gotten better and better over the last half-decade. It’s to the point where the best of these bots can write content that is on-par with or better than some human writers. But, that doesn’t mean you can safely put all of your content creation in auto-bots hands. Mark Schaeffer (@markwschaeffer) tells us several ways to out-perform the bots and ensure that your content stays meaningful in an increasingly automated world.
Why Marketers Can’t Afford to Chase a Silver Bullet Strategy
In the modern age of digital marketing, and more importantly, digital measurement, it’s very easy for marketers to focus their dollars and efforts only on the tactics that directly generate leads. This is a mistake: there are so many parts of the selling and marketing process and many of them don’t generate direct measurables. Todd Ebert (@MultiView) goes deeper, highlighting the problems and possible solutions for this “One tactic fits all” problem.
The Fundamentals of the First Email
Email is a crucial part of a 1-to-1 marketing strategy – and that’s unfortunate for some because writing good first emails is difficult. Daniel Faggella (@CLVboost) wrote a nice primer for the fundamentals of writing that first email.
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